Rob is the Managing Partner of Northstar Pain Management LLC. Northstar acquired a controlling interest in Biowave in December 2015. He is Chairman of the Board of Directors of BioWave.
Rob joined the Company in 2016, bringing with him decades of Wall Street experience. He has served as President to XTF Advisors, an ETF Research and Trading firm in New York City, and President to AmStar Funds and National Funds, a Broker/Dealer, in his previous roles. He was Co-Founder of NorthStar Investment Management Corp (now part of Voya Investment Management, and formerly known as ING Funds), and also spent many years as a Senior Vice President at Shearson/Lehman Brothers. Rob holds a B.A. in History from State University of New York Purchase College, and an MBA from the NYU Stern School of Business.
Founder & President
Brad is the founder of BioWave and a member of the Board of Directors. He is a skilled business leader and provides the guiding vision and strategic direction for the company. Brad manages new product and clinical development, reimbursement strategy, regulatory and government affairs, marketing and contract manufacturing. His original concept for BioWave’s signal technology came from an inspiration he had while working as the Chief Operating Officer at a prior medical device company. Brad also worked for 7 years as Senior Vice President of Mergers & Acquisitions for Daiwa Securities with a focus on the Medical Device Industry.
Brad received undergraduate and Master’s degrees from Cornell Engineering and an MBA from Cornell’s Johnson Graduate School of Business. In his spare time, Brad is a fitness junkie and has been known to rip tremendous topspin on a tennis or paddle ball. He is an artist, photographer, and fond of traveling, skiing, food, and wine.
Rob is responsible for running the BioWave business, including Sales, Marketing, Finance, Reimbursement and Operations. A business leader with extensive experience in both technology-based businesses and consumer goods, Rob joined the BioWave team in 2016. Leveraging his strengths as an entrepreneur and business executive, Rob has been instrumental in developing strategies to make BioWave’s neurostimulators accessible to pain-sufferers of all kinds.
Rob completed his Bachelor of Business Administration Degree from the University of New Hampshire. He is a former Board Member and Finance Chair of the Young Entrepreneur’s Organization and a former board member and committee chair of the Lawn & Garden Marketing and Distribution Association. He was also formerly on the board of the Terrapin Foundation. Rob is an experienced fly fisherman with multiple fishing derby wins under his belt. When he’s not at work, Rob likes to be on the water with his wife and three children.
Director of Operations
Will Seeley is the Director of Operations for the Company. Will joined the Company in 2017 from Honeywell Aerospace where he was a Sourcing Program Manager for Honeywell’s cockpit solutions, electrical and mechanical. Will is a retired, 20 year United States Marine Corps veteran, with multiple overseas tours, most notably two tours in Afghanistan, where he and his team were responsible for engineering, installing and maintaining a commercialized communications network in Helmand province; supporting thirteen different squadrons and two regimental combat teams simultaneously within the area of operations. Throughout the duration of his military career, Will was responsible for mentoring and directly leading thousands of junior Marines.
Will is a member of the Marine Corps Officer’s Association, Ends of the Earth Club, NYC and the Marine Corps League of Ridgefield, CT. He is the recipient of a Meritorious Service Medal, Five Navy Commendation Medals and two Navy Achievement Medals. While serving on active duty, he pursued both a BA in Business Management and MBA from Syracuse University – Whitman School of Business. In his spare time, Will enjoys restoring his 1976 Triumph TR6, photography, working with veterans and volunteering for numerous local non-profit veteran organizations.
John Carter, PHD
Director of R&D
John leads BioWave’s research and development efforts. He is a research scientist/engineer with expertise in electrical and chemical engineering, solid-state chemistry/materials science, software development, imaging, cardiology, orthopedics and the body as a complex electrical system. John completed his B.S. in Physics, Ph.D. in Chemical Physics and post-graduate training at NYU-Tandon School of Engineering.
Directory of GO B2B & Territory Sales Manager: ME, NH, VT, MA, CT, RI, PA, MD, NJ, DE
Director of GO B2C
Inside Sales Director
Inside Sales Specialist – Pain Channel
Manager Inside Sales – Pain Channel
Government Sales Specialist
Sales Operations Specialist
Customer Service Specialist
National Sales Manager – Pain
Territory Sales Manager – KY, OH, MI, IL, IN, MN, WI
Territory Sales Manager – WV, VA, DC, SC, NC
Territory Sales Manager – S.CA, S.NV, AZ, HI
Territory Sales Manager
"I was 1st at my VA to use BioWave. I’m educating my caregivers, friends as I go. Don’t stop trying! It flipping WORKS. Cumulative effect over time, 30 minutes is all it takes. Guys, I swear by my BioWaveHOME unit, it’s given me my life back. No fog from drugs, I use it on my schedule, when I need it. Go for it, you will not regret it."
"We have had great success using the BioWave for baseball. We use it on pitchers for rotator cuff and elbow soreness. It is a great change of pace for recovery a day or two after pitching. To be honest, the BioWave is the only electrical stimulation unit we use in the athletic training room anymore. Our athletes consistently ask to use the BioWave and we have had tremendous results with it."
Jon Michelini Athletic Trainer
University of Florida
Sports Health Manager, Baseball Complex
Head Athletic Trainer
"I wanted to take a moment to express my genuine delight with your product: BIO wave home devise. The Veteran’s Administration provided this to me for the mitigation of chronic unrelenting pain. I have been a physician for nearly four decades and an Army Medical Officer for 37 of those years. I was permanently disabled in a combat aviation accident in El Salvador in 1988 and over the course of those intervening years have tried essentially every legal pain treatment and modulator. I get between 14 and 18 hours of meaningful pain relief and hence a functional usage of my right dominant arm and shoulder. Your product has been life changing for me. My pain level goes from a 7 to a 2 during the duration of the effect. Thank you for your creativity!"
David W. Towle
Retired Professor of Family Medicine and Emergency Medicine
Retired Colonel, US Army Medical Corps MFS DMO