Rob is the Managing Partner of Northstar Pain Management LLC. Northstar acquired a controlling interest in Biowave in December 2015. He is Chairman of the Board of Directors of BioWave.
Rob joined the Company in 2016, bringing with him decades of Wall Street experience. He has served as President to XTF Advisors, an ETF Research and Trading firm in New York City, and President to AmStar Funds and National Funds, a Broker/Dealer, in his previous roles. He was Co-Founder of NorthStar Investment Management Corp (now part of Voya Investment Management, and formerly known as ING Funds), and also spent many years as a Senior Vice President at Shearson/Lehman Brothers. Rob holds a B.A. in History from State University of New York Purchase College, and an MBA from the NYU Stern School of Business.
Founder & President
Brad is the founder of BioWave and a member of the Board of Directors. He is a skilled business leader and provides the guiding vision and strategic direction for the company. Brad manages new product and clinical development, reimbursement strategy, regulatory and government affairs, marketing and contract manufacturing. His original concept for BioWave’s signal technology came from an inspiration he had while working as the Chief Operating Officer at a prior medical device company. Brad also worked for 7 years as Senior Vice President of Mergers & Acquisitions for Daiwa Securities with a focus on the Medical Device Industry.
Brad received undergraduate and Master’s degrees from Cornell Engineering and an MBA from Cornell’s Johnson Graduate School of Business. In his spare time, Brad is a fitness junkie and has been known to rip tremendous topspin on a tennis or paddle ball. He is an artist, photographer, and fond of traveling, skiing, food, and wine.
Rob is responsible for running the BioWave business, including Sales, Marketing, Finance, Reimbursement and Operations. A business leader with extensive experience in both technology-based businesses and consumer goods, Rob joined the BioWave team in 2016. Leveraging his strengths as an entrepreneur and business executive, Rob has been instrumental in developing strategies to make BioWave’s neurostimulators accessible to pain-sufferers of all kinds.
Rob completed his Bachelor of Business Administration Degree from the University of New Hampshire. He is a former Board Member and Finance Chair of the Young Entrepreneur’s Organization and a former board member and committee chair of the Lawn & Garden Marketing and Distribution Association. He was also formerly on the board of the Terrapin Foundation. Rob is an experienced fly fisherman with multiple fishing derby wins under his belt. When he’s not at work, Rob likes to be on the water with his wife and three children.
Chief Marketing Officer
A transformational marketer, branding innovator, performance growth expert, and creative director with qualitative and quantitative expertise. Executive management, entrepreneurial, and in the trenches operational experience efficiently scaling VC funded start-ups and growth stage companies. Marketing leadership roles including Betterment, ClarityMoney, HotJobs, Yahoo! and Hearst Corporation.
Leadership in strategy and tactical execution of offline, performance marketing, mobile, creative, MarTech, media buying, and analytics that significantly increase the efficient scale of new user growth, engagement, and revenue while building brands people love. Expertise in branding and translating category opportunities and customer insights into authentic brand storytelling, efficient and scalable messaging, acquisition marketing tactics, and advertising that works. Specialization in building Paid, Owned and Earned B2C and B2B acquisition and retention performance marketing programs in agile environments.
Director of Operations
Will Seeley is the Director of Operations for the Company. Will joined the Company in 2017 from Honeywell Aerospace where he was a Sourcing Program Manager for Honeywell’s cockpit solutions, electrical and mechanical. Will is a retired, 20 year United States Marine Corps veteran, with multiple overseas tours, most notably two tours in Afghanistan, where he and his team were responsible for engineering, installing and maintaining a commercialized communications network in Helmand province; supporting thirteen different squadrons and two regimental combat teams simultaneously within the area of operations. Throughout the duration of his military career, Will was responsible for mentoring and directly leading thousands of junior Marines.
Will is a member of the Marine Corps Officer’s Association, Ends of the Earth Club, NYC and the Marine Corps League of Ridgefield, CT. He is the recipient of a Meritorious Service Medal, Five Navy Commendation Medals and two Navy Achievement Medals. While serving on active duty, he pursued both a BA in Business Management and MBA from Syracuse University – Whitman School of Business. In his spare time, Will enjoys restoring his 1976 Triumph TR6, photography, working with veterans and volunteering for numerous local non-profit veteran organizations.
John Carter, PHD
Director of R&D
John leads BioWave’s research and development efforts. He is a brilliant research scientist with expertise in electrical and chemical engineering, software development, imaging, electrical signal transmission in the body and material science. John is expert at solving difficult technical problems.
John completed his undergrad and post graduate work at City University of New York and completed his Ph.D. at Cornell University.
"I am beyond satisfied with my BioWave unit and it really has become an integral part of my practice … my “go-to unit” if you will … particularly since I’m a Manual Orthopedic Physical Therapist and modalities are an adjunctive way for me to initiate and complete treatment. Thank you and congratulations!!! I see a VERY BRIGHT FUTURE for BioWave!"
"In my experience, BiowavePRO Neuromodulation Pain Therapy is a great adjunct therapy for providing long-lasting pain relief in my patients. I have several spinal stenosis patients who have had difficulty returning to daily activity through traditional physical therapy. When I treated my patients with BiowavePRO, the treatments consistently provide about 48 hours of continued pain relief as well as a significant reduction in stiffness. I have found it to be one of the most helpful tools to get my patients to comfortably return to daily activities."
Clinic Director and Owner, Pinecrest Physical Therapy, Miami, FL,
Key Biscayne Physical Therapy, Key Biscayne, FL,
and Team Physical Therapist, Miami Marlin
"This is to thank Ron and Tony from Biowave for helping me get this to Ann Arbor, Michigan VA Hospital. During the few days since I received it and used it, it has reduced my average 8 pain level daily and weekly to about a 4 out of 10 scale. I'm glad that I kept bothering my va pain doctor to check into this technology. It will help many more veterans that I'm in contact with to get pain relief without narcotics. "
Wesley H. Reddish